TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 21(3)
Editorial
–Nigel Piercy & Carolyn Strong []
The viability of a second-mover’s market win with higher brand equity
–Seongsu Kim [] [Google Scholar]
Competitive intelligence and other levers of brand performance
–Luu Trong Tuan [] []
Key decisions and changes in internationalization strategies: The case of smaller firms
–Barbara Francioni, Fabio Musso & Demos Vardiabasis [] []
Consequences of customer advocacy
–Sanjit Kumar Roy [] []
Market orientation in an emerging economy – Egypt
–Samaa Taher M. Attia [] []
Turnaround of Harley Davidson – cult brand or strategic fit approach?
–Arpita Agnihotri [] []
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