TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 12(2)
The Role of Consumer Happiness in Relationship Marketing
–Daniel Belanche, Luis V. Casaló & Miguel Guinalíu [] []
Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
–Hye-Young Kim, Ji Young Lee, Dooyoung Choi, Juanjuan Wu & Kim K. P. Johnson [] []
Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation
–Maja Šeric, Irene Gil-Saura & Alejandro Mollá-Descals [] []
When Relationship Marketing Goes Wrong: Opportunism and Consumer Well-Being in Consumer-Bank Relationships
–Tamer Elsharnouby & Elizabeth Parsons [] []
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