TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 19(3)
Corporate communication management: A framework based on decision-making with reference to communication resources
–Alfonso Siano, Agostino Vollero, Maria Giovanna Confetto & Mario Siglioccolo [] []
Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring
–Jun Rong Myers & Sela Sar [] []
Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement
–Georgios Halkias & Flora Kokkinaki [] []
The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
–Irene Roozen [] []
Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
–Wondwesen Tafesse & Tor Korneliussen [] []
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