TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 4(2)
Fashion shopping from a VNA perspective: telling the untold story
–Galn Lee, Arch G. Woodside & Mann Zhang [] []
Success indicators in various fashion business models
–Milka Mustonen, Rudrajeet Pal, Heikki Mattila & Yasir Mashkoor [] []
Authenticity in traditional culture marketing: consumers’ perceptions of Korean traditional culture
–Eunju Ko, Seulgi Lee & Haesung Whang [] [Google Scholar]
In the borderland between personal and corporate brands – the case of professional bloggers
–Christofer Pihl [] []
A case study of the Swedish fashion industry from the systems perspective of creativity
–Yoon-Jung Lee & Jacob Östberg [] []
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