TOC: Young Consumers
Introduction
Young Consumers: Insight and Ideas for Responsible Marketers, 14(2)
Effects of price and alcohol content on purchase behaviour: an analysis of Australian and New Zealand youth drinking
–Andrew G. Parsons, Nicola Stephenson [] []
Parental financial role modelling and fiscal behaviour of young home leavers
–Lisa S. McNeill, Lucy Turner [] []
Climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia
–Liyanage Chamila Roshani Perera, Chandana Rathnasiri Hewege [] []
Adolescent and young adult response to fear appeals in anti-smoking messages
–Graham Ferguson, Ian Phau [] []
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
–Kara Chan, Yu Leung Ng, Edwin K. Luk [] []
Branded product placement and pre-teenaged consumers: influence on brand preference and choice
–Deborah A. Toomey, Alisha L. Francis [] []
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