TOC: Psych Mar
Introduction
Psychology & Marketing, 30(7)
The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation
–Se-Bum Park and Do-Hyung Park [] []
Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention
–Sukki Yoon [] []
The Moderating Influence of Involvement on Two-Sided Advertising Effects
–Martin Eisend [] []
Search: An Expense or an Experience? Exploring the Influence of Search on Product Return Intentions
–Devdeep Maity and Todd J. Arnold [] []
The Implicit Association Test in Market Research: Potentials and Pitfalls
–Aiden P. Gregg and James Klymowsky [] []
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity’s Endorsement Portfolio
–Katie Kelting and Dan Hamilton Rice [] [Google Scholar]
“My Fifty Shoes Are All Different!” Exploring, Defining, and Characterizing Acquisitive Buying
–Mousumi Bose, Alvin C. Burns and Judith Anne Garretson Folse [] []
Book Review
Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, by Mark W. Schaefer. New York, NY: McGraw-Hill, 2012. ISBN: 978-0-07-179109-0
–Michael L. Capella []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |