TOC: J Service Man
Introduction
Journal of Service Management, 24(3)
Managing brands and customer engagement in online brand communities
–Jochen Wirtz, Anouk den Ambtman, Josée Bloemer, Csilla Horváth, B. Ramaseshan, Joris van de Klundert, Zeynep Gurhan Canli, Jay Kandampully [] []
Understanding Generation Y and their use of social media: a review and research agenda
–Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet [] []
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
–Bart Larivière, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy, Werner H. Kunz, Ming-Hui Huang [] []
Beyond traditional word-of-mouth: An expanded model of customer-driven influence
–Vera Blazevic, Wafa Hammedi, Ina Garnefeld, Roland T. Rust, Timothy Keiningham, Tor W. Andreassen, Naveen Donthu, Walter Carl [] []
Consumer perceptions of service constellations: implications for service innovation
–Allard C.R. van Riel, Giulia Calabretta, Paul H. Driessen, Bas Hillebrand, Ashlee Humphreys, Manfred Krafft, Sander F.M. Beckers [] []
Data-driven services marketing in a connected world
–V. Kumar, Veena Chattaraman, Carmen Neghina, Bernd Skiera, Lerzan Aksoy, Alexander Buoye, Joerg Henseler [] []
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