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TOC: J Res Interactive Mar

Introduction

Journal of Research in Interactive Marketing, 7(2)

Social media’s slippery slope: challenges, opportunities and future research directions
Don E. Schultz, James (Jimmy) Peltier [] [Google Scholar]

Social network activity and contributing to an online review site
Ronald E. Goldsmith, Margherita Pagani, Xiaojing Lu [] []

Do users look at banner ads on Facebook?
Ana Margarida Barreto [] []

Self-disclosure on the web: Rewards, safety cues, and the moderating role of regulatory focus
Jason A. Gabisch, George R. Milne [] []


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