TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 41(4)
Elevating marketing: marketing is dead! Long live marketing!
–Frederick E. Webster & Robert F. Lusch [] []
Activation of country stereotypes: automaticity, consonance, and impact
–Marc Florian Herz & Adamantios Diamantopoulos [] []
Selling financial services: the effect of consumer product knowledge and salesperson commission on consumer suspicion and intentions
–Thomas E. DeCarlo, Russell N. Laczniak & Thomas W. Leigh [] []
Managerial decision making in customer management: adaptive, fast and frugal?
–Johannes C. Bauer, Philipp Schmitt, Vicki G. Morwitz & Russell S. Winer [] []
Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?
–Kartik Kalaignanam & S. Cem Bahadir [] []
An introspective examination of single-unit versus multi-unit franchisees
–Rajiv P. Dant, Scott K. Weaven, Brent L. Baker & Hyo Jin (Jean) Jeon [] []
Erratum to: An introspective examination of single-unit versus multi-unit franchisees
–Rajiv P. Dant, Scott K. Weaven, Brent L. Baker & Hyo Jin (Jean) Jeon []
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