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Behavioural Economics, the Environment, the Consumer

Introduction

Behavioural Economics, Environmental Policy and the Consumer, Special issue of Journal of Consumer Policy, Edited by Lucia A. Reisch, Cass R. Sunstein and Robert Walmsley; Deadline 1 Oct 2013

Call for Papers for a Journal of Consumer Policy Special Issue

Behavioural Economics, Environmental Policy and the Consumer

Special Issue Editors

Lucia A. Reisch (Copenhagen Business School, Denmark)
Professor of Consumer Behaviour and Consumer Policy

Cass R. Sunstein (Harvard University and Harvard Law School, USA)
Robert Walmsley University Professor

During the first decade of this century, behavioural economics extended its applications in both scope and scale. It has become a new way of approaching policy issues, adding to the standard tools that policy makers had been using – with varying degrees of success – for a long time. The promises and limits of “nudges” and “choice architecture” are now being tested and discussed in many fields, environmental and sustainability policy as well as consumer policy among them.

With respect to environmental and consumer policies, a great deal of thinking has been based on the assumption that consumers and suppliers are rational actors. On this view, consumers are able, willing, and competent to process information and to respond rationally to it. At the same time, it has long been understood that asymmetric information can be an impediment to welfare-enhancing – and environmentally sound – consumer decision making. Behavioural economists have added new findings about how market participants actually behave, how they deal with the information they receive, and what abilities they have to solve optimisation problems. Moreover, behavioural economists explore heuristics, biases, and “internalities” and thus people’s limitations in decision making (potentially including neglect of the long-term and of the non-salient).

The Journal of Consumer Policy has a tradition of publishing scholarly work on the theory and practice of politics and policies based on behavioural science, mainly social and cognitive psychology, economic psychology and also behavioural law and economics. In 2011, the Journal published a Special Issue focusing on “Behavioural Economics, Consumer Policy, and Consumer Law – An interdisciplinary Perspective”. Following on this trajectory, the present Call focuses on the increasingly discussed possibility of applying behavioural economics to “nudge” consumer choice and behaviour in the domain of environmental protection. We invite both conceptual and empirical papers with a variety of perspectives (including both “pro” and “con”) and from a variety of disciplines.

The Journal strives to continue the interdisciplinary debate on Behavioural Economics and Consumer Policy and will hence give priority to papers that develop concrete policy implications. Papers have to be submitted before October 1st 2013 and according to the submission and author guidelines available on the journal website. The publication of the Special Issue is scheduled for March 2014 (Vol. 37, No. 1).

Contact: lr.ikl@cbs.dk

Journal Website:


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