Social Media in Marketing Courses
Introduction
Michael C. McDermott and David Raska seek survey participation on the use of social media in undergraduate marketing courses
Do you teach undergraduate marketing courses in the U.S.? Are you interested in receiving a comparative, comprehensive, and free report on what role social media (e.g., Facebook, Instagram, Twitter, YouTube, Flickr, Pinterest,…) plays across two distinct tertiary educational settings, the United Kingdom and the United States? If so, we would like to ask you for your kind help and invite you to participate in our 15-minute online survey and in return offer you the summary report of its results when the study is complete. We have already collected survey data from over 200 Marketing educators in the United Kingdom and now need to collect the survey with Marketing educators in the U.S.. Your survey participation will help us understand how social media are used by marketing educators in the United States and will help us develop best practice guidelines that will potentially enhance satisfaction with the courses we teach. If you agree to participate, please click below to complete the survey by June 30, 2013:
Link:
In advance, we thank you for your help. If you have any questions about this study please contact either Dr. Michael C. McDermott (mcdermottm1@nku.edu) or Dr. David Raska (raskad1@nku.edu), Haile/US Bank College of Business, Northern Kentucky University.
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