TOC: J Poli Mar
Introduction
Journal of Political Marketing, 112(2/3)
The 2010 UK General Election: Business as Usual?
–Heather Savigny & Dominic Wring [] []
The Media and the Message
–Mick Temple [] []
“Cameron 2010”: An Exemplification of Personality-Based Campaigning
–David Seawright [] []
The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective
–Gareth Smith & Fiona Spotswood [] []
“My Husband, My Hero”: Selling the Political Spouses in the 2010 General Election
–Michael Higgins & Angela Smith [] []
The “Hollowed-Out Election,” or Where Did All the Policy Go?
–Ivor Gaber [] []
Performance, Politics, and Media: How the 2010 British General Election Leadership Debates Generated “Talk” Among the Electorate
–Richard Scullion, Dan Jackson & Mike Molesworth [] []
Reaching Inward Not Outward: Marketing via the Internet at the UK 2010 General Election
–Darren G. Lilleker & Nigel A. Jackson [] []
Julie and the Cybermums: Marketing and Women Voters in the UK 2010 General Election
–Emily Harmer & Dominic Wring [] []
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