TOC: European J Mar
Introduction
European Journal of Marketing, 47(5/6)
Antecedents and consequences of in-store experiences based on an experiential typology
–Sung-Joon Yoon [] []
Marketing performance assessment systems and the business context
–Johanna Frösén, Henrikki Tikkanen, Matti Jaakkola, Antti Vassinen [] []
Customer service experiences: Developing and applying a sequentialincident laddering technique
–Uta Jüttner, Dorothea Schaffner, Katharina Windler, Stan Maklan [] []
A view to a brand: introducing the film brandscape
–Daragh O’Reilly, Finola Kerrigan [] []
Entrepreneurial orientation and the franchise system: Organisational antecedents and performance outcomes
–Olufunmilola (Lola) Dada, Anna Watson [] []
Learning to be tribal: facilitating the formation of consumer tribes
–Christina Goulding, Avi Shankar, Robin Canniford [] []
The relative impact of culture, strategic orientation and capability on new service development performance
–Chris Storey, Matthew Hughes [] []
Profitable customer management: reducing costs by influencing customer behaviour
–Andreas Persson [] []
The influence of ethnic attributes on ethnic consumer choice of service outlet
–Yan Huang, Harmen Oppewal, Felix Mavondo [] []
A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty
–James W. Peltier, John A. Schibrowsky, Alexander Nill [] []
Desert or rain: Standardisation of green advertising versus adaptation to the target audience’s natural environment
–Patrick Hartmann, Vanessa Apaolaza-Ibáñez [] [Google Scholar]
An integrated service recovery system (ISRS): Influence on knowledge-intensive business services performance
–María Leticia Santos-Vijande, Ana María Díaz-Martín, Leticia Suárez-Álvarez, Ana Belén del Río-Lanza [] []
Alliance competence: The moderating role of valence of alliance experience
–Bashar S. Gammoh, Kevin E. Voss [] []
The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
–Hanna Salojärvi, Sami Saarenketo [] []
Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
–Qing Yao, Rong Chen, Ping Zhao [] []
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