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JOURNAL OF MARKETING BEHAVIOR
CALL FOR PAPERS

Klaus Wertenbroch, Editor

The European Marketing Academy (EMAC) and now publishers invite submissions to the new Journal of Marketing Behavior (JMB), which will begin publishing in 2014.

Editorial Aims. JMB targets high-quality articles from researchers around the world. Klaus Wertenbroch (INSEAD) will serve as launching editor, supported by leading marketing scholars as Associate Editors and members of the Editorial Review Board. Associate Editors will be Darren Dahl (U of British Columbia), Ravi Dhar (Yale U), Teck Ho (UC Berkeley), Joel Huber (Duke U), Werner Reinartz (U of Cologne), Baba Shiv (Stanford U), and Uri Simonsohn (Wharton, U of Pennsylvania).

JMB will publish theoretically grounded research that describes and explains human behavior in the marketplace, focusing on both consumers and managers. First, papers should make theoretical advances, offering and empirically testing new behavioral theory or extending or integrating extant theory. JMB will require full transparency about data collection and analyses. Second, papers should focus on behavioral outcomes more than on psychological processes. Third, behaviors should, at least in principle, translate into clearly detectable choices. Fourth, JMB construes the marketplace broadly, not only in terms of monetary exchanges between firms and customers but also in terms of non-monetary choices and preferences (e.g., political or religious beliefs and choices; cultural exchanges of stories and ideas; etc.).

Methodologically, the focus on marketplace behavior calls for experimental or quantitative analyses of behavioral data, either in the lab or in the field. JMB encourages field tests and applications of underlying theory. Short of presenting actual field data, authors should at least describe implications of their theories for real behavior in the field to explain how these theories matter as determinants of real-world behavior. This emphasis extends well beyond the usual brief discussion of managerial implications.

Both the substantive and methodological orientation of JMB point toward research that combines questions and theories from economics, social psychology, and/or behavioral decision research, with the clear objective of uncovering and explaining behaviorally relevant phenomena. While such research appears across a wide variety of journals in marketing and consumer research, JMB will provide a focused outlet for it.

Editorial Policy. Beyond original empirical research, JMB also invites several other types of articles. First, JMB aims to publish review articles that integrate extant behavioral research into marketplace phenomena. Second, the current debate about research ethics and practices, especially in the social sciences and consumer research, laments the lack of replications of original work. Yet, leading academic journals have been reluctant to publish replications. Thus, JMB will consider publication of replications of controversial previous findings or of systematic (based on sound methodology) failures to replicate accepted findings. These replications will ultimately contribute greatly to advancing scientific knowledge and thus deserve consideration as legitimate contributions to behavioral science, just as they do in the physical and life sciences. Third, JMB invites shorter research notes that reliably identify new marketplace behaviors that are not yet theoretically grounded. That is because scientific progress requires a feedback loop between discovery and theory development.

JMB will provide review decisions to authors within 90 days and targets no more than two rounds of reviews. Submissions will usually be reviewed by two reviewers and an Associate Editor. Please send submissions to: jmb@nowpublishers.com. For more information and author instructions, see .

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