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Each year the Editorial Board of  honors the author(s) of an article with the Hans B. Thorelli Award, which, in 2005, was reestablished as a five-year-plus award. This year’s award recognizes an article published in 1997 that has made the most significant and long-term contribution to international marketing theory or practice. The JIM Editorial Board, in conjunction with the award committee of Editor David A. Griffith (chair, LeHigh University), John Hulland (University of Georgia) and Jeryl Whitelock (Bradford University), has selected the following recipient and article for the 2012 Hans B. Thorelli Award:

Rajeev Batra

Vol. 5, No. 4

Journal of International Marketing honors the recipients with a cash award and a special plaque, presented at the .

The editor thanks the Editorial Board members and the members of the award committee for taking the time to participate in this important aspect of JIM.

The award is named in honor of Professor Hans B. Thorelli. Professor Thorelli directed the first-ever representative study of consumer experience in the marketplace in a developing country (Thailand). He initiated the development of the pioneering, marketing-oriented International Operations Simulation (INTOP) at the University of Chicago in 1964, and he directed the 2006 edition of INTOPIA B2B for the Internet. Thorelli was a Distinguished Professor of Business Administration Emeritus at Indiana University and the author of more than 100 articles and 11 books in marketing, international business, strategic management, and public policy. He held doctoral and LL.D. degrees from the University of Stockholm. Professor Thorelli passed away in 2009.