MSI Paul Root Award
Introduction
Florian Stahl, Mark Heitmann, Donald R. Lehmann, & Scott A. Neslin have won the Journal of Marketing's 2012 MSI/H. Paul Root Award for their article for their article in 76(4)
Florian Stahl, Mark Heitmann, Donald R. Lehmann, & Scott A. Neslin have been selected as the recipients of the 2012 MSI/H. Paul Root Award for their article “,” which appeared in the July 2012 (Vol. 76, No. 4) issue of .
Votes for the awards were solicited from members of the Journal of Marketing Editorial Review Board, and Jan Heide served as chair. The article was chosen for its significant contribution to the advancement of the practice of marketing.
The award is presented annually at the ÂÜÀòÉç¹ÙÍø’s held this August in Boston, MA.
- Florian Stahl is Assistant Professor of Marketing, University of Zurich.
- Mark Heitmann is Professor of Marketing and Services Management, University of Hamburg.
- Donald R. Lehmann is George E. Warren Professor of Business, Columbia Graduate School of Business, Columbia University.
- Scott A. Neslin is Albert Wesley Frey Professor of Marketing, Amos Tuck School of Business Administration, Dartmouth College.
The runner-ups were:
Christian Schulze, Bernd Skiera, & Thorsten Wiesel
Martin Schreier, Christoph Fuchs, & Darren W. Dahl