Harold Maynard Award
Introduction
Peter N. Golder, Debanjan Mitra and Christine Moorman have won the Journal of Marketing's 2012 Harold H. Maynard Award for their article in issue 76(4) on quality
Peter N. Golder, Debanjan Mitra, & Christine Moorman have been selected as the recipients of the 2012 Harold H. Maynard Award for their article “,” which appeared in the July 2012 (Vol. 76, No. 4) issue of .
Votes for the awards were solicited from members of the Journal of Marketing Editorial Review Board, and Jan Heide served as chair. The article was chosen for its significant contribution to marketing theory and thought.
The award is presented annually at the ÂÜÀòÉç¹ÙÍø’s held this August in Boston, MA.
- Peter N. Golder is Professor of Marketing, Tuck School of Business, Dartmouth College.
- Debanjan Mitra is Associate Professor of Marketing, Warrington College of Business Administration, University of Florida.
- Christine Moorman is T. Austin Finch, Sr. Professor of Business Administration, Fuqua School of Business, Duke University.
The runner-ups were:
Rajeev Batra, Aaron Ahuvia, & Richard P. Bagozzi
Florian Stahl, Mark Heitmann, Donald R. Lehmann, & Scott A. Neslin