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Global Marketing Conference 2014

Introduction

2014 Global Marketing Conference, Singapore, 9-12 Jul 2014, Chairs Roland T. Rust, Udo Wagner, Sharyn Rundle-Thiele, Seong-Yeon Park and Leslie Davis Burns; Deadline 15 Jan

Call for Papers:

2014 Global Marketing Conference at Singapore
Date: July 9-12, 2014
Submission Deadline: January 15, 2014
Venue: Singapore

Hosts:

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  • European Marketing Academy
  • Australian & New Zealand Marketing Academy
  • International Textile and Apparel Association
  • Korean Scholars of Marketing Science

Organizer:

– Global Alliance of Marketing Science

Partners:

  • European Advertising Academy
  • ESCP Europe (Europe)
  • Italian Marketing Society
  • Aalto University School of Business (Finland)
  • Harbin Institute of Technology (China)
  • Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)

Platinum Sponsor:

  • Institute on Asian Consumer Insight hosted by Nanyang Technological University (Singapore)

Sponsors:

  • Aalto University Executive Education (Finland)
  • Routledge, Taylor & Francis Group (UK)
  • National Research Foundation (Republic of Korea)

Conference Co-Chairs:

  • Roland T. Rust (University of Maryland)
  • Udo Wagner (University of Vienna)
  • Sharyn Rundle-Thiele (Griffith University)
  • Seong-Yeon Park (Ewha Womans University)
  • Leslie Davis Burns (Oregon State University)

Academic Excellence Committee Chair:

– Charles R. Taylor (Villanova University)

Joint Symposia:

  • 2014 ANZMAC-GAMMA Joint Symposium
  • 2014 Aalto University-GAMMA Joint Symposium
  • 2014 EAA-GAMMA Joint Symposium
  • 2014 ESCP-GAMMA Joint Symposium
  • 2014 ITAA-GAMMA Joint Symposium
  • 2014 IMM-GAMMA Joint Symposium
  • 2014 IMTC-GAMMA Joint Symposium
  • 2014 HIT-GAMMA Joint Symposium

Sponsoring Journals: Special Issues or Sections

  • Journal of Business Research (SSCI): 3 special issues
    1. Customer Equity and Value Management of Global Brands: Bridging Theory and Practice from Financial and Marketing Perspectives
    2. Service Innovation, Renewal, and Adoption/Rejection Research
    3. In Situ Behavioral Marketing and Management-Field Experiments, Ethnography Studies, and Historical Research that Avoid, Enrich or Compliment Self-Reports and Folk Theories of Mind
  • Management Decision (SSCI): Marketing Contributions to Strategic Management
  • Industrial Marketing Management (SSCI): Understanding Strategic Marketing – Market Orientation, Strategy and Firm Performance
  • International Journal of Advertising (SSCI)
  • Journal of Global Scholars of Marketing Science
  • Journal of Global Fashion Marketing
  • Australasian Marketing Journal: Transactional Consumer Purchasing and Consumption
  • Markets and Competitiveness (Mercati E Competitivita)

Award:

– ESCP Europe Award

Tracks: 41

2014 GMC at Singapore homepage

will be open June 20th, 2014.

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