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Call for Papers for a Special Issue of
Journal of Brand Management

Development and management of brands in china

Special Issue Guest Editors

• Dr Weifeng Chen, Brunel University, London, UK
• Professor John M.T. Balmer, Brunel University, London, UK

Recently, the strategic importance of Brand building and management has come to the fore in China plus a number of Chinese Brands have also moved into the global arena (i.e. Lenovo, Huawei, Haier, Geely). In addition, some Chinese companies have been keen to enhance their brand portfolio through the acquisition of Western brands. Therefore the Journal of Brand Management (JBM) announces a call for papers for a special issue focusing on the ‘Development and Management of Brands in China’. As such, we welcome well-written papers focussing on the management of Chinese Brands in mainland and greater China – as well as for Chinese brands going-global within developed/developing countries (including the BRICS). Papers focussing on market entry, development and management of non-Chinese corporate brands within mainland/greater China are also welcome. Whilst this special edition focuses on corporate brands, papers having a product or service brand focus may also be considered by the Guest Editors.

The Guest Editors welcome a wide variety of rigorous and thoughtful articles covering the above including those derived from empirical research (qualitative, quantitative and case study research), conceptual articles, iterature reviews and so on. All papers should endeavour to draw upon and synthesise the extant literature from the relevant corporate branding or service/product branding territories, and may also find utility in marshalling the corporate marketing literature.

Suitable topics for this special edition include (but are not limited to) the following:

• Corporate brand strategies of Chinese organisations operating in mainland/greater China, or those going-global within International markets (including the BRICS countries)
• Corporate brand strategies of International organisations operating in mainland/greater China
• Issues relating to Corporate Social Responsibility (CSR) or sustainability, linked to corporate branding for Chinese organisations (including state owned enterprises) or International organisations operating in mainland/greater China
• Corporate brand preferences and choices of Chinese consumers in mainland/greater China
• Corporate brand preferences and choices of consumers from other developed or emerging markets towards Chinese corporate brands (including the BRICS countries)
• Luxury brands management in mainland/greater China
• Corporate brand naming strategy in mainland/greater China

Submission Guidelines and Important Dates

Articles should not have been published elsewhere and should not be under consideration for publication in another journal.

• Papers may be submitted to the special issue any time before December 31st, 2013.
• Follow the JBM formatting guidelines at:
• Submit using the JBM online submission system at and ensure you select ‘Special Issue Article’ for the manuscript type on the first screen after clicking submit, and select Special Issue “Development and Management of Brands in China” from the drop down box on the’ Keywords, Categories, Special Sections’ tab during your submission.

All papers will first be considered by the Guest Editors in terms of their suitability for this special edition and if found suitable will then undergo a double-blind reviewing process.

Please address any inquiries relating to the special edition to the Guest Editors c/o Dr Weifeng Chen at Brunel Business School, London on: weifeng.chen@brunel.ac.uk

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