TOC: Qual Mar Res Intl J
Introduction
Qualitative Market Research: An International Journal, 16(3)
Competing while shopping: How women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
–Bridget Satinover Nichols, Daniel J. Flint [] []
Queering beauty: fatshionistas in the fatosphere
–Lauren Gurrieri, Hélène Cherrier [] []
Female students’ drinking seen through collages and diaries
–Dariusz Siemieniako, Krzysztof Kubacki [] [Google Scholar]
Generation Y females online: insights from brand narratives
–Lorna Ruane, Elaine Wallace [] []
Women’s magazines as facilitators of Christmas rituals
–Lynne Freeman, Susan Bell [] [Google Scholar]
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