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TOC: Qual Mar Res Intl J

Introduction

Qualitative Market Research: An International Journal, 16(3)

Competing while shopping: How women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Bridget Satinover Nichols, Daniel J. Flint [] []

Queering beauty: fatshionistas in the fatosphere
Lauren Gurrieri, Hélène Cherrier [] []

Female students’ drinking seen through collages and diaries
Dariusz Siemieniako, Krzysztof Kubacki [] [Google Scholar]

Generation Y females online: insights from brand narratives
Lorna Ruane, Elaine Wallace [] []

Women’s magazines as facilitators of Christmas rituals
Lynne Freeman, Susan Bell [] [Google Scholar]


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