TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 25(3)
Editorial
–C. Anthony Di Benedetto []
Emerging Materialism in China: Qualitative and Quantitative Insights
–Chunyan Xie, Richard P. Bagozzi & Zhi Yang [] []
The Effectiveness of Foreign-Language Display in Advertising for Congruent versus Incongruent Products
–Jos Hornikx, Frank van Meurs & Robert-Jan Hof [] []
On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market
–Audra I. Mockaitis, Laura Salciuviene & Pervez N. Ghauri [] []
Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies
–Fabio Shimabukuro Sandes & Andre Torres Urdan [] []
Consumer Evaluation of Brand Extension for Global and Local Brands: The Moderating Role of Product Similarity
–Plavini Punyatoya [] []
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