TOC: J Global Mar
Introduction
Journal of Global Marketing, 26(1)
Profiling Consumer Behavior in the Context of Involvement Level and Demographic Factors: Evidence of Within-Country Differences From a Developing Economy
–Salman Yousaf & Li Huaibin [] []
Service Convenience, Customer Satisfaction, and Customer Loyalty: Study of Indian Commercial Banks
–Vinita Kaura [] []
Credit Card Use and Compulsive Buying Behavior
–Arpita Khare [] []
Cultural Similarity and National Bias: An Assessment in an International Service Context
–Ed Bruning & Najam U. Saqib [] []
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