TOC: J Brand Man
Introduction
Journal of Brand Management, 20(6)
The five phases of SME brand-building
–Edgar Centeno, Susan Hart and Keith Dinnie [] []
The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures
–Ryan Charmley, Tony Garry and Paul W Ballantine [] []
Effects of advertising cues on brand extension evaluation: A global versus focused processing style account
–Sanjay Puligadda, Maria Cronley and Frank Kardes [] []
The impact of brand value on firm valuation: The moderating influence of firm type
–Colleen P Kirk, Ipshita Ray and Berry Wilson [] []
Implications of brand communities for rival brands: Negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
–Thomas M Hickman and James C Ward [] []
The impact of brand personality on consumer responses to persuasion attempts
–Amelie Guevremont and Bianca Grohmann [] []
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