TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 30(2)
Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor’s Six-Segment Message Strategy Wheel
–Ho-Young (Anthony) Ahn, Lei Wu & Ronald E. Taylor [] [Google Scholar]
Including Customers in Health Service Design
–Bruce E. Perrott [] []
Challenges and Opportunities of Health Care Supply Chain Management in the United States
–Dean Elmuti, Grace Khoury, Omar Omran & Ahmed S. ÂÜÀòÉç¹ÙÍø-Zaid [] []
Recruitment Ad Analysis Offers New Opportunities to Attract GPs to Short-Staffed Practices
–Elizabeth Hemphill & Carol T. Kulik [] []
Medical Textiles That Suit the User: Predicting Health Care Workers’ Preference for Disposable Versus Reusable Surgical Gowns
–Joanne Brasch, Margaret Rucker & Carrie Haise [] [Google Scholar]
Medical Tourists: Who Goes and What Motivates Them?
–Lydia L. Gan & James R. Frederick [] []
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