TOC: Mar Theory
Introduction
Marketing Theory, 13(2)
Consumer culture theory: The ironies of history
–Soren Askegaard and Linda Scott [] []
Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia
–Craig J Thompson, Eric Arnould, and Markus Giesler [] []
‘The wild and wacky worlds of consumer oddballs’: Analyzing the manifestary context of consumer culture theory
–Matthias Bode and Per Ostergaard [] [Google Scholar]
Market practices of legitimization: Insights from Consumer Culture Theory
–Gokcen Coskuner-Balli [] []
Rethinking consumer culture theory from the postmodern to the communist horizon
–Bernard Cova, Pauline Maclaran, and Alan Bradshaw [] []
Consumer culture theory (re)visits actor-network theory: Flattening consumption studies
–Domen Bajde [] []
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