TOC: Mar Sci
Introduction
Marketing Science, 32(3)
Editorial – Acknowledging 2012 Marketing Science Contributors
–Preyas S. Desai [] []
Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
–Olivier Toubia and Andrew T. Stephen [] []
Differentiate or Imitate? The Role of Context-Dependent Preferences
–Chakravarthi Narasimhan and Ozge Turut [] []
Multilateral Bargaining and Downstream Competition
–Liang Guo and Ganesh Iyer [] []
When Do Markets Tip? A Cognitive Hierarchy Approach
–Tanjim Hossain and John Morgan [] []
A Direct Utility Model for Asymmetric Complements
–Sanghak Lee, Jaehwan Kim, and Greg M. Allenby [] []
Incorporating Direct Marketing Activity into Latent Attrition Models
–David A. Schweidel and George Knox [] []
Category Positioning and Store Choice: The Role of Destination Categories
–Richard A. Briesch, William R. Dillon, and Edward J. Fox [] []
Can Commonality Relieve Cannibalization in Product Line Design?
–Kilsun Kim, Dilip Chhajed, and Yunchuan Liu [] []
Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability
–Ram Bala, Pradeep Bhardwaj, and Yuxin Chen [] []
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