TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 21(2)
A Taxonomy of Monitoring in Business-to-Business Relationships
–Chiharu Ishida, James R. Brown [] []
The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation
–Hyokjin Kwak, Anupam Jaju, Marina Puzakova, Joseph F. Rocereto [] []
Price Versus Nice? How Unfavorable Price Comparisons Help Retain Customers
–Valerie Trifts, Lei Huang, Gerald Häubl [] []
Investigating the Potential Influence of the Internet as a New Socialization Agent in Context with Other Traditional Socialization Agents
–Nelson A. Barber [] []
Circumventing Traditional Markets: An Empirical Study of the Marketplace Motivations and Outcomes of Consumers’ Do-It-Yourself Behaviors
–Marco Wolf, Shaun McQuitty [] [Google Scholar]
The Moderating Role of Celebrity Worship on Attitudes Toward Celebrity Brand Extensions
–Christine M. Kowalczyk, Marla B. Royne [] []
Research on Smart Shopper Feelings: An Extension
–Pelin Bicen, Sreedhar Madhavaram [] []
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