TOC: J Mar Res
Introduction
Journal of Marketing Research, 50(3)
Creating Truth-Telling Incentives with the Bayesian Truth Serum
–Ray Weaver and Drazen Prelec [] []
Subjective Knowledge in Consumer Financial Decisions
–Liat Hadar, Sanjay Sood, and Craig R Fox [] []
Bonuses Versus Commissions: A Field Study
–Sunil Kishore, Raghunath Singh Rao, Om Narasimhan, and George John [] []
Judging the Book by Its Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships
–Maura L Scott, Martin Mende, and Lisa E Bolton [] []
Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption
–Eleanor Mcdonnell Feit, Pengyuan Wang, Eric T Bradlow, and Peter S Fader [] []
Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained
–Keisha M Cutright, James R Bettman, and Gavan J Fitzsimons [] []
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship
–Rajdeep Grewal, Alok Kumar, Girish Mallapragada, and Amit Saini [] []
The Impact of Brand Rating Dispersion on Firm Value
–Xueming Luo, Sascha Raithel, and Michael A Wiles [] []
How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions
–Hyeongmin (Christian) Kim [] []
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