TOC: J Intl Mar
Introduction
Journal of International Marketing, 21(2)
Technological Capability Growth and Performance Outcome: Foreign Versus Local Firms in China
–Min Ju, Kevin Zheng Zhou, Gerald Yong Gao, and Jiangyong Lu [] []
The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?
–Dana L Alden, James B Kelley, Petra Riefler, Julie A Lee, and Geoffrey N Soutar [] []
Fitting International Segmentation for Emerging Markets: Conceptual Development and Empirical Illustration
–Tobias Schlager and Peter Maas [] []
Competitive Export Pricing: The Influence of the Information Context
–Claude Obadia [] []
Strategic Flexibility and International Venturing by Emerging Market Firms: The Moderating Effects of Institutional and Relational Factors
–Heng Liu, Xu Jiang, Jianqi Zhang, and Xinglu Zhao [] []
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