TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 30(3)
The longitudinal effects of a two-dimensional consumer animosity
–Richard Lee, Kyung Tae Lee [] []
University students’ perceived susceptibility to alcohol retail sales promotions
–Bishnu Sharma, Maria Raciti, Rebecca O’Hara, Karin Reinhard, Fiona Davies [] [Google Scholar]
Customer relationship management at the base of the pyramid: myth or reality?
–Tendai Chikweche, Richard Fletcher [] []
Insights into mature consumers of financial services
–Trenton Milner, Daniela Rosenstreich [] []
The role of brand love in consumer-brand relationships
–Noel Albert, Dwight Merunka [] []
Antidepressant advertising effects on drug knowledge and drug seeking
–Glenn M. Callaghan, Sean Laraway, Susan Snycerski, Shannon C. McGee [] []
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