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2013 GAMMA Luxury Brand Management Forum

Global Luxury Brand Management Strategy

Registration Deadline: May 24th, 2013
Forum Date: 13:00-17:00 May 27th, 2013
Chang Ki Won International Conference Hall, Yonsei-Samsung Library, Yonsei University, Seoul, Republic of Korea

You are cordially invited to attend ‘2013 GAMMA Luxury Brand Management Forum’ to be held at the Chang Ki Won International Conference Hall, Yonsei-Samsung Library, Yonsei University, Seoul, Republic of Korea on May 27th, 2013.

Global Alliance of Marketing & Management Associations (GAMMA) is the organizer of this forum. Korean Scholars of Marketing Science (KSMS) is a partner of this forum. GAMMA has published one of the most prestigious academic journals in fashion marketing area called ‘Journal of Global Fashion Marketing’. KSMS has organized more than 30 international conferences and symposiums related to fashion and luxury marketing since 1998.

Invited speakers who are world authorities in luxury brand management will share their cases and experiences in luxury brand management with audience.

Business practitioners, professors and graduate students working in luxury brand management will be welcomed to join this forum. English-to-Korean translation service will be available for those who request.

Host: Center for Sustainable Culture & Service, Yonsei University

Organizer: Global Alliance of Marketing & Management Associations

Partner: Korean Scholars of Marketing Science

Sponsor: Luxmen of MK Business News

Theme: Global Luxury Brand Management Strategy

Chair:

Eunju Ko, Ph.D.
Professor of Fashion Marketing
Yonsei University, Seoul, Republic of Korea
e-mail: ejko@yonsei.ac.kr

Date: May 27th, 2013

Venue: Chang Ki Won International Conference Hall, Yonsei-Samsung Library, Yonsei University, Seoul, Republic of Korea

Registration Deadline: May 24th, 2013

Invited Speakers: Affiliation & Luxury Brand Management Experiences

Michel Cao Tuan Phan

• Professor of Luxury Marketing (EMLYON Business School, France)
• Director of Master of Science in Luxury Management and Marketing Program
• Guest Editor of a Special Issue of Journal of Global Fashion Marketing on “Luxury Brands and Social Media”
• Academic Director of Master in Luxury Brand Management Executive Program , ESSEC Business School (2006-2011)
• LVMH-ESSEC Chair Professor (2005-2011)

Jonas Hoffman

• Professor of Marketing, SKEMA Business School, France
• Author of following books on Luxury Marketing: “Global Luxury Trends: Innovative Strategies for Emerging Markets”, “Luxury Strategy Action”

Eunju Ko – Professor of Fashion Marketing, Yonsei University

• Director of Center of Sustainable Culture & Service, Yonsei University
• President of Global Alliance of Marketing & Management
• Immediate Past President of Korean Scholars of Marketing Science
• Organized more than 40 fashion marketing conferences and symposiums.

*More speakers will be invited.

Sponsoring Journals:

Journal of Global Scholars of Marketing Science

Journal of Global Fashion Marketing

For More Information:

Central Office
Global Alliance of Marketing & Management Associations
e-mail: cs2.ys@yonsei.ac.kr
Tel: +82-2-2123-4651
Korean Scholars of Marketing Science (KSMS):
Journal of Global Scholars of Marketing Science (JGSMS):
Journal of Global Fashion Marketing (JGFM):
Global Marketing Conference (GMC):

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