TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 20(2)
One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework
–Mihai Niculescu, Collin R. Payne & Vijaykumar Krishnan [] []
Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical Engineering
–Thomas Kilian, Kathrin Greuling & Nadine Hennigs [] []
Considering Technological Impacts When Selecting Food Suppliers: Comparing Retailers’ Buying Behavior in the United States and Europe
–Annie H. Liu, My Bui & Mark Leach [] [Google Scholar]
Guanxi, Communication, Power, and Conflict in Industrial Buyer-Seller Relationships: Mitigations Against the Cultural Background of Harmony in China
–Zaixiao Zhang & Mingli Zhang [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |