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8th JOURNEE DE RECHERCHE EN MARKETING HORLOGER
(Research seminar in watchmaking marketing)

CALL FOR PAPERS

The Association des Journées Internationales du Marketing Horloger and the Haute école de gestion Arc (Neuchatel School of Management) organise the 8th Research seminar in watchmaking marketing with the theme of:

« After sales service: new demands »

Wednesday November 6, 2013, Haute école de gestion Arc, Espace de l’Europe 21, 2000 NEUCHÂTEL (Switzerland)

The positioning of the seminar

In collaboration with the AFM (Association française du marketing) and Swissmarketing (Club marketing suisse), the Association des Journées Internationales du Marketing Horloger (JIMH) and the Haute école de gestion Arc organise the 8th Seminar of applied research dedicated to watchmaking marketing within the framework of the 17th Journées Internationales du Marketing Horloger.

The seminar, to be held in the Campus Arc 1 of the Haute École de gestion Arc, in Neuchâtel, Switzerland, (Amphi H030), has a double objective:

• To discuss the latest academic works on the role of the services around the products, including after sales, to develop the relationship with the customer;
• To promote specifically the work of researchers and professionals implementing approaches and marketing tools to serve the watchmaking industry.

This symposium is open to academics and practitioners. Original approaches of a methodological or practical point of view will be appreciated by the Scientific Committee, especially if they lead to managerial applications.

Research Themes

Fields of application subject of a communication may be varied: "After sales service" here must be heard in a broad sense and include not only repairs, but also all activities likely to retain customers and to strengthen their commitment to the product and the brand (customer relationship management). Similarly, a purely marketing approach is not the only one possible: sociological, ethnological, cultural, IT, or other methods (as transdisciplinary approaches and benchmarking outside the watchmaking world) are encouraged.

Publication

The selected works will be published in the form of a book similar to the collection of marketing horloger, published by the LEP editions (). These works remain properties of the Association des Journées du Marketing Horloger, but can be reused by their respective authors with the indication of the source « 8th Journée de Recherche en Marketing Horloger ».

Scientific committee

• Dr Nicolas Babey – Professor of urban and territorial marketing, Haute Ecole de Gestion Arc, Neuchâtel
• Dr François Courvoisier – Professor, Dean of the Institut du marketing horloger, Haute Ecole de Gestion Arc, Neuchâtel (coordinator of the Scientific Committee)
• Dr Olivier Crevoisier – Professor of territorial economy – Université de Neuchâtel, Neuchâtel
• Mr François Engisch – Director, Horlogerie-Bijouterie Robert, Neuchâtel
• Dr Marc Filser – Professor of marketing, Université de Bourgogne, Dijon
• Mr Joël Grandjean – Chief editor, Heure Suisse and JSH, Genève
• Dr Michel Kostecki – Honorary Professor, Université de Neuchâtel, Genève
• Dr Max Monti –R&D manager, Haute Ecole Arc ingénierie, Neuchâtel
• Dr Ludwig Oechslin – Historian and watchmaker, Director of the Musée international d’Horlogerie, La Chaux-de-Fonds
• Mr Kalust Zorik – Director of Inter Tech, President and founder of JIMH, Neuchâtel

JRMH organising committee

• Dr François Courvoisier – Professor, Haute école de gestion Arc, Neuchâtel.
• Mrs Fabienne Courvoisier – Lic. sc. economics, communications manager, Haute école de gestion Arc, Neuchâtel
• Mr Julien Struchen – Business economist HES, scientific collaborator, Haute école de gestion Arc, Neuchâtel
• Mrs Maria Bashutkina, Master of economy and management, research assistant, Haute école de gestion Arc, Neuchâtel

Scientific evaluation procedure

1. Submission

Each communication submitted to the Scientific Committee will be evaluated by at least two anonymous readers. The procedure will be as follows:

• Submission of an abstract, three pages maximum, including references, in French or English, according to the usual office standards (Word format), until June 16, 2013, by e-mail to: francois.courvoisier@he-arc.ch
• Response to the selected authors until August 31, 2013
• Reception of the completed papers until October 31, 2013 at the e-mail above, in Word only (.doc, Office 2003)

2. Evaluation criteria

The abstracts will be particularly assessed according to the following criteria:

• Relevance to the theme of the seminar
• Added value brought by the author
• Appropriate methodology
• Managerial applicability of the research

3. Final participation

Authors of the selected papers will be invited to present their papers in French or in English on November 6, 2013, in twenty minutes, followed by 10 minutes of discussion.

Some presentations may be retained to briefly open the "experts Roundtable" of the Journée Internationale du marketing horloger of November 7, 2013 at the Theatre Arc-en-Scenes, of La Chaux-de-Fonds (Switzerland). In this case, the authors provide a presentation of up to 5 minutes and will be notified on November 6th in the evening.

Written in French or in English communications must meet the standards of presentation below.

Presentation standards

• The length of the final paper will consist of 10 to 20 pages, annexes and bibliography included
• The font used will be Times New Roman 12 pt, in Word (.doc, Office 2003)
• Graphics and other visuals are welcome. They must be of a good graphic quality for a future reproduction
• The authors will indicate on a separate cover page their name, their function and the title of the article.

For more information:

Prof. Dr François H. Courvoisier, Dean of the IMH, Haute École de gestion Arc, Espace de l’Europe 21, CH-2000 Neuchâtel (Switzerland).
Tel. + 41 32 930 20 40, e-mail: francois.courvoisier@he-arc.ch
Web: ;

Recognition

During the 17th JIMH of November 7, 2013, the Scientific Committee will attribute the JIMH award to the best communication presented on the November 6, 2013 during the 8th JRMH.

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