Measuring & Managing Brands
Introduction
Measuring & Managing Brands in a Digital World, New York City, at NYU Stern, 29 May 2013
“Measuring & Managing Brands in a Digital World” at NYU Stern
Wednesday, May 29, 2013
The NYU Stern Center for Measurable Marketing presents "Measuring and Managing Brands in a Digital World" on Wednesday, May 29th. Brand measurement and management have gone through a drastic change with the advent of new media. Join us as we discuss best practices in measuring brand equity, and hear from marketing professionals creating meaningful impact for their brands.
We’ll connect and explore a wide range of timely and relevant subjects including:
- Measuring customer-based brand equity in the digital age.
- Implementing and measuring mobile branding strategies.
- New thinking on brand valuation methods.
- The behavioral effects of branding in a social world.
- Social intelligence and measuring brand sentiment.
- Religion and branding.
Featuring:
- Brian Solis of The Altimeter Group and author of "What’s The Future of Business? Changing the Way Businesses Create Experiences"
And Representatives From:
- Brand Finance; Interbrand; Vivaldi Partners; Nielsen; L2 Think Tank; Brand Keys; The Art of Branding; AT&T; IBM; YouGov; Prophet; Landor Associates; NYU Stern School of Business; R.H. Smith School of Business at the University of Maryland; Goizueta Business School at Emory University; The Wharton School at The University of Pennsylvania; The University of Cologne; and more.
Who Should Attend?
- Any marketing professional, including agency, retailers, and solutions providers.
- Academics and research professionals.
Register now by visiting:
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