TOC: J Mar
Introduction
Journal of Marketing, 77(3)
The Network Value of Products
–Gal Oestreicher-Singer, Barak Libai, Liron Sivan, Eyal Carmi, and Ohad Yassin [] []
Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource Dissimilarity
–Anna S Cui [] []
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
–Debora V Thompson and Prashant Malaviya [] []
When Value Trumps Health in a Supersized World
–Kelly L Haws and Karen Page Winterich [] []
Targeting Revenue Leaders for a New Product
–Michael Haenlein and Barak Libai [] []
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings
–Marina Puzakova, Hyokjin Kwak, and Joseph F Rocereto [] []
Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
–Yu Ma, Kusum L Ailawadi, and Dhruv Grewal [] []
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
–Karen Page Winterich, Vikas Mittal, and Karl Aquino [] []
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