TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 5(2)
The birth of consumer behavior: motivation research in the 1940s and 1950s
–Ronald A. Fullerton [] []
Michael J. Baker: reflections on a career in marketing
–Michael John Baker [] []
William Lazer: reflections on my career
–William Lazer [] []
Stanley Shapiro: looking backward, a personal retrospective
–Stanley J. Shapiro [] []
Remembering “Aunt Emma”: small retailing between nostalgia and a conflicted past
–Jan Logemann [] []
From price theory to marketing management: Danish contributions 1930-1960
–Erik Kloppenborg Madsen, Kurt Pedersen [] []
Promoting the consumer society: Ernest Dichter, the Cold War and FBI
–Mark Tadajewski [] []
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