TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 28(4)
How does supplier’s asset specificity affect product development performance? A relational exchange perspective
–Yu-Xiang Yen, Shiu-Wan Hung [] [Google Scholar]
Big Brother or big bother? E-monitoring the salesforce
–Susan K. DelVecchio, Dawn R. Deeter-Schmelz, Kenneth Anselmi [] []
Relationship configurations in the apparel supply chain
–Ivy S.N. Chen, Patrick K.O. Fung [] []
Branding vs contract manufacturing: capability, strategy, and performance
–Yung-Chang Hsiao, Chung-Jen Chen [] []
Effects of customer equity drivers on customer loyalty in B2B context
–B. Ramaseshan, Fazlul K. Rabbanee, Laine Tan Hsin Hui [] []
The impact of trust in manager on unethical intention and customer-oriented selling
–Charles H. Schwepker Jr, Roberta J. Schultz [] []
Marketing practices in wine clusters: insights from Chile
–Christian Felzensztein, Kenneth R. Deans [] []
Cooperate “and” compete: coopetition strategy in retailer-supplier relationships
–Stephen Kim, Namwoon Kim, Jae H. Pae, Leslie Yip [] []
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