TOC: Psych Mar
Introduction
Psychology andMarketing, 30(6)
The Role of Baseline Physical Similarity to Humans in Consumer Responses to Anthropomorphic Animal Images
–Paul M. Connell [] []
Brand Love is in the Heart: Physiological Responding to Advertised Brands
–Wendy Maxian, Samuel D. Bradley, Wesley Wise and Elizabeth N. Toulouse [] []
Purchase Behavior and Psychophysiological Responses to Different Price Levels
–Outi Somervuori and Niklas Ravaja [] []
How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging
–Mahesh Gopinath, Myron Glassman and Prashanth Nyer [] []
Revisiting Tversky’s Trail — How Money Makes a Subtle Difference in Similarity Effect Experiments
–Jana Luisa Diels and Holger Müller [] [Google Scholar]
Task-Relationship-Self: A Framework for Understanding Service Encounter Behaviors
–Graham L. Bradley, Beverley A. Sparks, Dieter Zapf, Janet R. McColl-Kennedy and Nerina L. Jimmieson [] []
Celebrity Scandal Fallout: How Attribution Style Can Protect the Sponsor
–Nam-Hyun Um [] []
| The Hardware and Software Behind ELMAR Is Paid for with ÂÜÀòÉç¹ÙÍø Dues Please Support ELMAR by or renewing your membership |