TOC: Mar Letters
Introduction
Marketing Letters, 24(2)
Why money meanings matter in decisions to donate time and money
–Promothesh Chatterjee, Randall L. Rose & Jayati Sinha [] []
Is money really the root of all evil? The impact of priming money on consumer choice
–Luqiong Tong, Yuhuang Zheng & Ping Zhao [] []
When a celebrity endorser is disgraced: A twenty-five-year event study
–Sherry Bartz, Alexander Molchanov & Philip A. Stork [] []
Celebrity endorsers’ performance on the “ground” and on the “floor”
–Juan Luis Nicolau & María Jesús Santa-María [] [Google Scholar]
Search engine advertisements: The impact of advertising statements on click-through and conversion rates
–Hans Haans, Néomie Raassens & Roel Hout [] []
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
–Lauren I. Labrecque & George R. Milne [] []
Do sustainable products make us prevention focused?
–Olya Bullard & Rajesh V. Manchanda [] []
Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products
–Vladimir Melnyk, Erica Herpen, Arnout R. H. Fischer & Hans C. M. Trijp [] []
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