TOC: J Theoretical Applied E Commerce Res
Introduction
Journal of Theoretical and Applied Electronic Commerce Research, 7(1)
Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour
Guest Editors’ Introduction
–Inma Rodríguez-Ardura, Gerard Ryan and Ulrike Gretzel
Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups
–Chris Houliez and Edward Gamble
How to Use Qualitative Research to Design a Managerially Useful E-Service Questionnaire
–John R. Rossiter
Customers’ International Online Trust – Insights from Focus Group Interviews
–Aswo Safari
Differences between Online and Face to Face Focus Groups, Viewed through Two Approaches
–Eva María Murgado-Armenteros, Francisco José Torres-Ruiz and Manuela Vega-Zamora
Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life
–Bernadett Koles and Peter Nagy
Uncovering the Nature of Information Processing of Men and Women Online: The Comparison of Two Models Using the Think-Aloud Method
–Manon Arcand and Jacques Nantel
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