TOC: Intl J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 18(2)
A model of antecedents of consumers’ post brand attitude upon exposure to a cause–brand alliance
–Beth Myers and Wi-Suk Kwon [] [Google Scholar]
An exploratory study of stalled relationships among art museum members
–Brooke Reavey, Michael J. Howley Jr. and Daniel Korschun [] []
Cause-related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations
–Silke Boenigk and Viktoria Schuchardt [] []
Co-creating nonprofit brand equity
–Mari Juntunen, Jouni Juntunen and Vesa Autere [] []
Developing personal attachment to a physically active charity event
–Ryan Snelgrove, Laura Wood and Mark E. Havitz [] []
The diversification of charities: from religion-oriented to for-profit-oriented fundraising
–Stephen Graham Saunders [] []
Perceived superiority of female condoms among female sex workers in India
–Ajay Singh and Sameer Deshpande [] []
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