TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 31(2)
Marketing innovation: a resource-based view of international and local firms
–Suraksha Gupta, Naresh Malhotra [] []
Is beauty in the eye of the beholder? Gender and beauty in the cosmetics sector: A comparative study of Indonesia and Korea
–Jaeil Kim, WoongHee Han, DongTae Kim, Widya Paramita [] []
The nature and antecedents of brand equity and its dimensions
–Ravi Shekhar Kumar, Satyabhusan Dash, Prem Chandra Purwar [] []
The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration
–Shashi Shekhar Mishra, K.B. Saji [] []
Challenges in Western-Chinese business relationships: the Chinese perspective
–Byoungho Jin, Hong Yu, Ji Hye Kang [] []
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