TOC: J Service Mar
Introduction
Journal of Service Research, 16(2)
Focus on the Multidisciplinary Nature of Service Research
–Katherine N. Lemon [] []
Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty, and Customer Portfolio Management
–Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson, and Beth A. Walker [] []
Strengthening Customer Relationships: What Factors Influence Customers to Migrate to Contracts?
–Yolanda Polo and F. Javier Sese [] []
The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty
–Subhash Jha, George D. Deitz, Emin Babakus, and Ugur Yavas [] []
Firms’ Intentions to Use Nonownership Services
–Kristina Wittkowski, Sabine Moeller, and Jochen Wirtz [] [Google Scholar]
Biologically Inspired Approaches to Strategic Service Design: Optimal Service Diversification Through Evolutionary and Swarm Intelligence Models
–George Baltas, Stelios Tsafarakis, Charalampos Saridakis, and Nikolaos Matsatsinis [] []
Designing Service Guarantees With Construal Fit: Effects of Temporal Distance on Consumer Responses to Service Guarantees
–Liyin Jin and Yanqun He [] []
The Impact of Consumption Goals on Flat-Rate Choice: Can "Hedonizing" a Service Increase Customers’ Propensity to Choose a Flat Rate?
–Fabian Uhrich, Jan H. Schumann, and Florian von Wangenheim [] [Google Scholar]
Electronic Service Quality and Value: Do Consumer Knowledge-Related Resources Matter?
–Jose M. Barrutia and Ainhize Gilsanz [] []
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