Buzzell MSI Award Winners
Introduction
Raghuram Iyengar, Christophe Van den Bulte and Jeonghye Choi have won the 2013 Robert D. Buzzell Marketing Science Institute Best Paper Award for their paper on social contagion
2013 Robert D. Buzzell MSI Best Paper Award Winner Named
The Marketing Science Institute is pleased to announce the winner of the 2013 Robert D. Buzzell MSI Best Paper Award. This year’s winning paper was distributed in 2011 as an MSI working paper (MSI Report 11-119). The winning paper is: “Distinguishing among Mechanisms of Social Contagion in New Product Adoption: Framework and Illustration”, by Raghuram Iyengar, Christophe Van den Bulte, and Jeonghye Choi.
The award was instituted in 1993 to honor the authors of MSI working papers that have made the most significant contribution to marketing practice and thought. It also signals the kind of writing and research that is of lasting value to corporate marketing executives. Each year the award is given for the best MSI paper issued during the calendar year two years previous. The reason for this delay is to allow sufficient time to assess the impact of each paper on the field of marketing.
A two-stage process was used to select the winner. An advisory panel, consisting of MSI’s Academic Trustees and marketing executives on MSI’s Executive and Advisory Committees, nominated finalist papers for the award. Then, the several hundred Trustees at MSI’s 70+ member companies we asked to vote to determine the winner.
More information on the award, as well as a list of past winners, is available on the MSI website at
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