TOC: Psych Mar
Introduction
Psychology & Marketing, 30(5)
Measuring Sponsorship Performance: Challenge and Direction
–Tony Meenaghan [] []
Memory for Sponsorship Relationships: A Critical Juncture in Thinking
–T. Bettina Cornwell and Michael S. Humphreys [] []
Metrics in Sponsorship Research—Is Credibility an Issue?
–Tony Meenaghan and Paul O’Sullivan [] []
Assessing the Financial Impact of Sponsorship Investment
–Anastasia A. Kourovskaia and Tony Meenaghan [] []
Sponsorship at O2—“The Belief that Repaid”
–Jonnie Cahill and Tony Meenaghan [] []
New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
–Tony Meenaghan, Damien McLoughlin and Alan McCormack [] []
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