TOC: J Global Mar
Introduction
Journal of Global Marketing, 25(5)
Consumers’ Behavioral Intentions Toward Self-Service Technology in the Emerging Markets
–Gurjeet Kaur & Sangeeta Gupta [] []
Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market
–Lan Ye & Yunjae Cheong [] []
Cosmopolitanism: Concept and Measurement
–Anshu Saran & Morris Kalliny [] []
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