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TOC: J Global Mar

Introduction

Journal of Global Marketing, 25(5)

Consumers’ Behavioral Intentions Toward Self-Service Technology in the Emerging Markets
Gurjeet Kaur & Sangeeta Gupta [] []

Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market
Lan Ye & Yunjae Cheong [] []

Cosmopolitanism: Concept and Measurement
Anshu Saran & Morris Kalliny [] []


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