Revisit: KSMS Spring 2013
Introduction
2013 Korean Scholars of Marketing Science Spring International Conference, Hanyang University ERICA Campus, 25 May 2013; Deadline now 22 Apr
2013 KSMS Spring International Conference
Extended Submission Deadline: April 22, 2013
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Theme
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Marketing and Management Theory and Practice in the Networked Environment
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Host
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Hanyang University, ERICA Campus, Ansan, Kyeonggi-do, Republic of Korea
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Organizers
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Korean Scholars of Marketing Science
Global Alliance of Marketing & Management Associations
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Partners
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Neuromarketing Science & Business Association
Taylor & Francis
IMRI (Industrial Management Research Institute), Jeonju University
Center for Sustainable Culture & Service, Yonsei University
Ministry of Trade, Industry & Energy
National Research Foundation of Korea
Yonsei Institute of Health and Welfare |
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Conference Chair
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Eugene Song (Hanyang University, ERICA Campus), songeugene@hanyang.ac.kr
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Venue
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College of Business and Economics, Hanyang University, ERICA Campus, Kyeonggi-do, Republic of Korea
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Date
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May 25, 2013
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Extended Submission Deadline
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April 22, 2013
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Manuscript Guideline
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Please refer to ‘KSMS International Conference Guidelines for Final Submission’ at (
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Submit Your Paper to:
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Central Office, Korean Scholars of Marketing Science
Tel: +82 55 213 3346, Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
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Program
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11:00~ 11:30
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Editorial Board Meeting of Journal of Global Scholars of Marketing Science
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11:30~ 12:00
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Editorial Board Meeting of Journal of Global Fashion Marketing
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12:00 ~ 12:30
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Board Meeting
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12:00 ~ 13:00
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Lunch
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12:30 ~ 13:00
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Registration
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13:00 ~ 14:20
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Opening Ceremony
– Welcoming Speeches:
Junyean Moon (Hanyang University) President of Korean Scholars of Marketing Science
– Launching Speech for Journal of Global Fashion Marketing by Taylor & Francis
– Keynote Speech:
Rajan Nataraajan (Auburn University), Executive Editor of Psychology & Marketing (SSCI)
– Marketing Pioneer Award
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14:30 ~ 16:00
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Academic Sessions Part I and Symposiums
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16:10 ~ 17:40
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Academic Sessions Part II and Symposiums
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17:40~ 18:00
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Reception:
– Awards Ceremony:
JGSMS Best Paper Award 2013
JGFM Best Paper Award 2013
Best Conference Paper Award
KSMS Excellent Service Award
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2013 NMSBA-KSMS Neuromarketing Symposium
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Theme
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Roles of Neuromarketing in Competitive Market Place
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Organizers
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Neuromarketing Science & Business Association
Korean Scholars of Marketing Science
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Symposium Chair
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Rafal Ohme (Warsaw School of Social Sciences and Humanities), ohme@testdifferent.com
Eun-Ju Lee (Sungkyunkwan University), elee9@skku.edu
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2013 GAMMA Luxury Marketing Symposium
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Theme
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Luxury Marketing and Sustainability
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Host
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Center for Sustainable Culture & Service, Yonsei University
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Organizer
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Global Alliance of Marketing & Management Associations
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Symposium Chair
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2013 IMRI-KSMS Joint Symposium
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Theme
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Han Style Marketing in Global Environment
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Hosts
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IMRI (Industrial Management Research Institute), Jeonju University
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Organizer
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Korean Scholars of Marketing Science
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Symposium Chair
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2013 KSMS-GAMMA Academic Writing and Presentation Workshop
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Theme
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Challenges and Tips for Writing and Presenting Academic Papers in Marketing
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Host
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Korean Scholars of Marketing Science
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Organizer
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Global Alliance of Marketing & Management Associations
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Symposium Chair
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2013 Global Customer Equity Symposium I
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Theme
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From Conceptualization to Measurement of Customer Equity in Fast Fashion
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Host
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Yonsei University
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Organizer
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Korean Scholars of Marketing Science
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Sponsor
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National Research Foundation of Korea
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Symposium Chair
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Tracks
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Track
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Chair
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Track 1
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SNS Marketing
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Jaihak Chung (Sogang University)
jaihak@sogang.ac.kr
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Track 2
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Consumer Psychology and Marketing
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Seung Yun Lee (Hanyang University, ERICA) seungyun@hangyang.ac.kr
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Track 3
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Marketing Communication in New Media
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Yung Kyun Choi (Dongguk University)
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Track 4
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Luxury BrandManagement
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Eunju Ko (Yonsei University)
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Track 5
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Social Marketing and Consumer Responses
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Juran Kim (Jeonju University)
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Track 6
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Distribution Channel Management in the Global Environment
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Jae Wook Kim (Korea University)
Jiho Choi (Chonnam National University)
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Track 7
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Cultural Marketing and Performing Arts
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Hwa Suk Lee (Chonbuk National University)
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Track 8
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Beauty Business and Medical Tourism
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Ki Nam Jin (Yonsei University)
Sponsors: Yonsei Institute of Health and Welfare, Gangwon Leading Industry Office
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Track 9
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Service Marketing and Dynamic Environment
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Yong-Ki Lee (Sejong University)
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Track 10
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Cutting Edge Issues of Fashion Marketing
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Track 11
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Hospitality and Tourism Marketing
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Sunny Ham (Gachon University)
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Track 12
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Customer and Channel Management
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Jong-Kuk Shin (Pusan National University)
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Track 13
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Business and Consumer Value Creation in Global Market
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Seong-Yeon Park (Ewha Womans University)
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Track 14
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Sport and Marketing Communication
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Kihan Kim (Seoul National University)
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Track 15
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Sustainable Service Management
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Sunmee Choi (Yonsei University)
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For More Information:
Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University
9 Sarimdong, Changwon, Gyeongnam
Republic of Korea
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: stride@changwon.ac.kr
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