TOC: J Brand Man
Introduction
Journal of Brand Management, 20(5)
The war for talent? The relevance of employer branding in job advertisements for becoming an employer of choice
–Wim J L Elving, Jorinde J C Westhoff, Kelta Meeusen and Jan-Willem Schoonderbeek [] []
Factors contributing brand attitude in advergames: Entertainment and irritation
–Jose Marti-Parreno, Joaquin Aldas-Manzano, Rafael Curras-Perez and Isabel Sanchez-Garcia [] []
Using type font characteristics to communicate brand personality of new brands
–Bianca Grohmann, Joan L Giese and Ian D Parkman [] []
Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions
–Herbjorn Nysveen, Per E Pedersen and Siv Skard [] []
Brand extensions in the platform countries of Asia – Effects of fit, order of market entry and involvement
–Frank Huber, Michael Lenzen, Frederik Meyer and Andrea Weihrauch [] []
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