TOC: European J Mar
Introduction
European Journal of Marketing, 47(3/4)
Learning about customers: Managing B2B alliances between small technology startups and industry leaders
–Lourdes Perez, Jeryl Whitelock, Juan Florin [] []
Service employees and customer phone rage: an empirical analysis
–Lloyd C. Harris [] []
Will normal-sized female models in advertisements be viewed as positively as small-sized models?
–Xuemei Bian, Gordon Foxall [] []
Shared or non-shared?: Children’s different consumer socialisation experiences within the family environment
–Ben Kerrane, Margaret K. Hogg [] [Google Scholar]
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
–Leonidas C. Leonidou, Constantinos N. Leonidou, Olga Kvasova [] []
Consuming spirituality: the pleasure of uncertainty
–Deirdre Shaw, Jennifer Thomson [] []
Factors influencing consumer evaluations of gift promotions
–Isabel Buil, Leslie de Chernatony, Teresa Montaner [] []
Fame and fortune: a conceptual model of CEO brands
–Franziska Bendisch, Gretchen Larsen, Myfanwy Trueman [] []
The effect of relationship desire on consumer-to-business relationships
–Maria M. Raciti, Tony Ward, Tracey S. Dagger [] []
Sales manager support: fostering emotional health in salespeople
–Elyria Kemp, Aberdeen Leila Borders, Joe M. Ricks [] []
The role of affiliation, attractiveness and personal connection in consumer-company identification
–Longinos Marín, Salvador Ruiz de Maya [] []
Does the duplication of viewing law apply to radio listening?
–Gavin Lees, Malcolm Wright [] []
Revisiting the role stress-commitment relationship: Can managerial interventions help?
–Anna-Lena Ackfeldt, Neeru Malhotra [] []
Constructing luxury brands: exploring the role of consumer discourse
–Stuart Roper, Robert Caruana, Dominic Medway, Phil Murphy [] []
A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
–Hong-Wei He, John M.T. Balmer [] []
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