JMTP Most-Cited Articles
Introduction
The Journal of Marketing Theory and Practice and M. E. Sharpe offer open access to the journal's 10 most cited articles
M.E. Sharpe, publisher of the Journal of Marketing Theory and Practice, announces the posting of a compilation “virtual issue” of JMTP with open access to everyone. This offering features the top ten cited articles from recent years, with the objective of highlighting the strength and variety of work appearing in the journal.
For access go to: .
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